
Pantja PTE Ltd is a new premium wine and spirits importer and distributor in Singapore and the sister company to the No.1 wine and spirits Importer and Distributor group in Indonesia, Pantja Artha Niaga.
Launched by founders with over 30 years’ combined experience in the global drinks industry across Europe & Asia, we are a globally-minded company with the capability to act not only as your importer, but your regional sales & marketing function in Singapore.
SERVICES
Offering services beyond RTM capability, we will work collaboratively with you to seed and build your brands, gaining quality distribution in the right outlets and activating at the point of purchase in a relevant way for your target consumer.
CAPABILITIES
- RTM capability for all channels
- Local customer relationships
- Choiceful distribution building
- Strategic brand planning
- Activation Excellence
- Local Market insights
LEADERSHIP TEAM
Ashu Kaul
Managing Director

Jeannie Lim
Commercial Director

Shelley Maddock
Head of Marketing
WHAT WE STAND FOR

TEAMWORK + COLLABORATION
We work with our partners to build their brands in the right ways, with the right consumers. Working as a local extension of your team, with expert knowledge on the ground, our aim is to collaborate from planning to execution to ensure we contribute to your global or regional goals.

INTEGRITY
The way in which we do things is a core part of our company DNA. It is important that we have authentic relationships with our partners, customers and consumers. This means honest and clear communication, constructive challenge when needed, and a transparent sharing of local knowledge and insights.

PERSERVERANCE
We are a small, focused team dedicated to winning in a highly competitive market. Our industry experience matched with our agile business model allows us to be resourceful, responsive and move at pace, whilst still executing to a level of excellence we, and you, can be proud of.

DIVERSITY
We consider difference of opinions, viewpoints and backgrounds a strength and this diversity of thinking extends beyond our own team to include our partners all over the world. Operating in an international hub with a vibrant mix of cultures requires a strong growth mindset and we welcome new opinions and ways of working from brands wherever they are in the world.